韩国投资公司's digital audio campaign delivers remarkable results on LiSTNR app leveraging NumberEight’s Behavioural Identity solution
概述
韩国投资公司, a prominent well-being platform, aims to empower individuals to reach their best selves through a comprehensive offering of fitness classes, 正念的程序, 还有营养食谱. At the heart of 韩国投资公司's marketing strategy lies content, and their key objective was to elevate their 播客 presence on the LiSTNR app, a pivotal content distribution partner in Australia. Recognizing the pivotal role of relevance in advertising success, 韩国投资公司 sought to enhance their 播客 downloads to establish themselves as thought leaders in the well-being industry.
The challenge was clear: increase 播客 downloads on LiSTNR effectively. To tackle this challenge head-on, 韩国投资公司 partnered with NumberEight, a company specializing in behavioral intelligence. Together, they devised a strategic solution. By harnessing behavioral intelligence, 韩国投资公司 targeted specific listener segments with strong fitness and well-being interests, those engaging during their morning routines, and those seeking relaxation. 共340人,000 impressions were distributed across these precise cohorts and moments, optimizing campaign performance.
The outcomes were nothing short of remarkable. 韩国投资公司's campaign on the LiSTNR app, 2022年8月发射, achieved an impressive 24% average uplift in 播客 downloads. This case study underscores the potency of behavioral intelligence-driven advertising in achieving tangible results while solidifying 韩国投资公司's position as a thought leader in the ever-competitive well-being industry.
What was the role of digital in the media mix?
Digital played a pivotal role in the media mix as the campaign was exclusively run on the LiSTNR app, focusing on digital audio advertising. This strategic choice leveraged the digital platform's capabilities to effectively target and engage specific listener segments. By harnessing behavioral intelligence and precise audience targeting, 韩国投资公司 optimized its campaign performance, achieving a remarkable 24% uplift in 播客 downloads. 总之, digital within the media mix was the driving force behind the campaign's success, showcasing the effectiveness of digital audio advertising in achieving the desired results.
杀手统计数据
What results did you attain? What was the biggest achievement?
The campaign's most significant achievement was a remarkable 24% average uplift in 播客 downloads on the LiSTNR app. This substantial increase demonstrated the campaign's effectiveness. The success can be attributed to strategic behavioral intelligence and audience targeting, specifically focusing on fitness enthusiasts, 晨间例行听众, 寻求放松的人. This precise targeting boosted downloads and elevated 韩国投资公司's thought leadership in the competitive well-being industry.
